I agree with you completely! It seems like every ad for cause generally has a sexy girl in the picture to just be there to get attention even if the attention the ad is getting is bad. I also believe there is more to the cause than just the commentator is believing they are seeing a genuine. I believe it is about 80 percent to do with sexism because her body was completely covered in plain clothes and had no previous prepping( no make up and unbrushed hair). I like to think of it as the united way ladies. Those ladies no one would sexualize because they are in a different industry.