With everybody and their brother on social media, is it possible for word of mouth marketing to even work anymore? Can brands rely on loyal customers to spread the word about them, post on their own social media and create a buzz? Can we go back to the basics of sharing with one another causing businesses to explode?
Or is social media the necessary evil to make a buck these days? I’ve been wondering lately if social media is the societal norm and relying on word of mouth and other traditional forms of advertising is currently thinking outside the box. What if you made a kick ass product or service that got your friends talking. They made it their prerogative to post on social media cause they loved it and what you stand for so much.
Dial Back The Social Media
Let’s imagine for a minute: What would it be like to have a small or non existent social media presence and be successful? Social media is not the enemy here and lots of people are making a substantial income leveraging this outlet. Wouldn’t it be cool if a brand produced a quality product/service and then their customers did the selling for them?
Or what if you have so much love for your brand that it makes everyone you meet want to use it. They feel your passionate vibes louder than anything you could ever put onto social media. No one would want to be left at the station after seeing others jump on the “insert your name here” train.
Over the last year my social media presence has gone down ten fold but it hasn’t stopped me from concocting new ideas that I want to share. In fact, it’s done the opposite by giving me space to breathe and listen to my thoughts.
Will Traditional Advertising Still Work?
I’ve used social media in many different ways over the last decade. So what are the odds that my brand will not only survive but thrive with limited usage. My goal is to be present with my business and not worry about what to post on social media. I don’t want to incessantly blast out info to my audience or send excessive amounts of emails to get my message across. It’s not who I am.
But is that even possible anymore? No one wants to bombarded with all the noise because there is so much out there. So instead of shouting above everyone else, it is imperative to share only what is necessary. When you come from a truly, genuine place and not desperation is when you’ll be heard.
Where is that happy medium between overusing social media and letting your loyal peeps do the promoting for you? Sounds a little bit like network marketing but even those companies have a strong social media presence themselves. They have people do a majority of promoting but they still want to be seen and heard from their end.
Focus On What Is Important
I like to engage with people on social media because it’s fun, but what I don’t want is to get sucked into the matrix. It’s hard not to. I’d rather being walking my dog, creating new ideas, writing down my thoughts and reading lots of books for research and pleasure.
There’s nothing wrong with self promotion when it is intentional and purposeful. For instance, when you produce something so amazing that you have to shout it from the rooftops. It’s with that enthusiasm that people will want to see what you are up to. There is no hidden money agenda laced with desperation to buy your product. The message is clear with no intent to beg, borrow and steal your way to the top.
It’s funny how when you are thinking about something, someone else is writing about the same thing. Irony!
I read about how Trader Joe’s has a very limited social media presence and it got me thinking. Here is a very successful business focusing on serving people and doing their thing on a daily basis. Many people post, tweet, share and video about their TJ finds without any pressure from the company. The company gets to focus on their mission instead of spending time on social media.
Funny how that works. They continue to provide quality products and excellent customer service in which their clients tell everyone to try the Everything Bagel seasoning. I mean, who wouldn’t want to hop in their car and grab a bottle of Two Buck Chuck to celebrate?
What Vibes Are You Sending Out?
Without fail, when I put my focus on social media, the quality of everything else diminishes. Lately, I’ve been sucked into holiday ads and celebrations that have taken my creative juices the way of the scroll. But when I allow myself to be present and step away from social media, my brain opens up wide to new ideas.
The desire to become Insta-famous is how we make the big bucks right? No, it’s a complete misnomer for most people. The way to be success is by spending more time creating than sharing. Then letting your excitement loose. How am I going to produce a book or ten if I get sucked into the scroll, losing sight of what matters most.
Another story of a hairdresser comes to mind, who had no interest in social media, but had a waiting list of clients. She produced quality work for her customers and they couldn’t keep their mouths shut to their friends. She created a life of abundance because she loves what she does and others have a wonderful experience with her. This is how this hairdresser is living her best life.
Breathe Life Into Your Brand From Your Soul
The idea here is to create a service or product that comes from your soul. When you decide to share with others, you are highly invested in gifting this present away. Your loyal peeps who support you through your journey want you to succeed so their sharing is genuine. All you have to do is come from a place of pure intention, giving yourself freely and providing something of value. When you do this, people will not be able to keep quiet, allowing word of mouth marketing to do it’s thing!