Abigail RumseyinWaitrose & Partners DigitalAre you using science in your user testing? Here’s how you can startComparing task completion times from first click tests6 min read·Apr 4, 2022----
Abigail RumseyinWaitrose & Partners DigitalRunning wild with ideasHow to maximize customer insight using wildcards4 min read·Aug 31, 2021----
Abigail RumseyInnovation is key to winning new union membersMany young workers don’t realise the relevance of trade unions to them. Unions need to innovate or be left behind.3 min read·Apr 3, 2017----