The Day Print Died
Hint: That day hasn’t come. And I don’t think it will.
Over the past ten years, the media landscape has changed drastically. Instead of the daily newspaper, young people often look to Twitter, Facebook or even Gmail or Yahoo for their news headlines. Content marketing in the form of blog posts, articles and viral videos have swept in, revolutionizing the way the world of advertising works. Where does paper fit into all of this?
Last night my dad asked me to help him download a book onto his Kobo. A process that should have been simple took over an hour and a half because of software updates.
“This is why I prefer paperbacks,” I said, the millennial who’s ‘addicted to my phone.’
Even with the advance of technology, nothing can replace the simple joy of a physical book or the newspaper in your hands. After all, you can’t dog-ear a webpage or flip through the pages looking for the passage on the top right-hand corner. In a world of short attention spans and information you can access in .018 seconds, there’s something peaceful about reading your favourite novel in hardcover.
The way we consume media is evolving, and physical books are evolving too. Just because we have the internet, that doesn’t mean physical books are somehow obsolete.