Influential or Detrimental?
A look inside how the mass media affects us
Mass media is an extreme force in our society today. It has the power to influence our behavior, actions, opinions and ultimately can determine how we make decisions in our everyday lives. Society is extremely dependent on the media for information and updates on things that are important, and things that individuals themselves care about. When it comes to things like politics, there is no doubt that the rise of so many different media platforms has affected the way we form opinions and the way we vote. In this interview, Dr. Mary Anna Kidd of the University of Texas at Tyler uses her expertise in mass communication studies to shed some light on how the mass media affects society and politics.