7 Social Media Challenges For Marketer And How To Solve Them

If we assume social media sites to be a country, there would have been more than 2 billion people living in it. The world has become a global village with the social media being the tool of productivity.

Now it would be quite an achievement to talk about it. As a business, if you are able to reach even the 0.00001% of this population, it is going to be a grand success. Take a look around you and on a given day you can see hundreds and hundreds of posts, comments, likes and share by companies trying to make their presence on the global face.

88% of B2B marketers are using Twitter for sharing content


The question that often starts worrying our mind is that despite all the efforts, companies often fail to attract the right customer. The situation brings us to a simple question “What are we not doing right on social media” However, we are lucky enough that based on these questions, we experimented, made analysis, and the end presents you a notebook on solving the 7 most common social media marketing challenges.

Let’s get started!

1. Creating Trust Among Audience

The one thing that is alike in all forms of business is that you need to generate a trust among the audience and the same is for social marketing classes. We have seen a major shift in the market about how people see the product as an effective product. The need to connect with and generate the trust is more needed than it was before.

Solving this challenge

The very first need of the hour is that you connect with your audience. You need to make sure that you take the communication to the next level and build the trust gradually. You can connect with your audience using various low branding monitors tools like Respond. You need to monitor each and every comment and activity and respond to them in the most effective and authentic way. You can also consider creating groups on social pages like Facebook or LinkedIn where you can engage and iterate with the customer in a better hence building the trust.

This is how SocaiPilot keeps coming with interesting linkups.

2. Creating a Social Media Marketing Strategy

A strategy is the need of the hour, you may know what you want to accomplish, but you cannot achieve if you don’t have a specific plan set in for execution. You need to understand that you may know what to accomplish and why, but without a social media marketing strategy, you won’t have the idea about how to get there.

Solving the challenge

It doesn’t need to be a rocket science work to create a social media marketing strategy. All you need to make your strategy based on these three points.

  • Why the social media: Simply the need to be there is a pure waste of time and money as well as the valuable resources. You should strategies’ based on the question why you are on the social media and what would you like to accomplish.
  • How are you going to succeed: Ask yourself what are the ways in which you can succeed. Will you be using ads, paid searches, organic likes and based on that make a list of the points?
  • What is your target: Decide on a given set of targets that will define as your success metric. Once you are set with that break it into smaller goals for better assumption and work.

Accordingly, on that. It is also important to decide what is the market segment or audience that you are looking to target and how can you efficiently achieve the target for the specified audience. Is your target within the margin or you need to enhance your target?

3. Training Your Team

A great and efficient team is the key to any product’s success. Especially in product marketing, the whole can not be achieved by an individual or a team with different expertise other than social media. One needs to know that every market is somehow slowly but surely going to affect your product online presence. Having a nonfunctional team or a team with individuals from different expertise will only add woes to your campaign.

Solving the challenge

The best thing is to gather a team of individuals with expertise in social marketing and related niches. Once you gather them, make sure that the team is trained with a certain set of skills and techniques that can come handy in the product marketing. Try to get your team with various social marketing software and third party techniques which can be used in the long run. Tools like SocialPilot can help you with the same.

Once they attain a given level of expertise, try to assign them a specified section to manage the contents and marketing strategy.

4. Unrealistic Expectation

Expectations are good, but managing unrealistic expectations are necessary to incase you don’t want to take the hits. Social marketing is a spontaneous process and it takes some time before it goes off. It is necessary that you set forth a target that you would like to achieve in a certain period of time.

Solving the challenge

It is necessary that you put forward a real expected target in the initial phase before you aim to pull off the impossible. It would be even better if you break your target or expectations into small targets and achieve them over a certain period of time. Achieving these small targets will not only give you a boost to act ahead, but also show you the ways in which you can enhance the way for a better result.

5. Shift towards paid promotion

One of the important things a social media manager needs to learn is that at a given stage of his marketing tenure, he needs to shift his marketing strategy towards paid promotion. In case you delay the process due to lack of reasons, it is better to ask an expert as extra delay in the project can hamper your campaign reachability.

Solving the challenge

Once you have reached a stage where you curated enough content for your product, you need to focus on the best way to promote your product. One can start with comparing paid promotions that are being offered across various social media platforms like Facebook, Twitter, YouTube. Once you tend to understand the package, pricing and other details involved. You can start with a small package and make your way through it. One needs to understand that while buying the paid promotions you should start slowly with small packages and learn your through.Here , we have the right stats to show you the big leap.

Posts ending with question get 162% more interactions than normal post


6. Posting Quality Content Constantly

Content is the king in social media. It doesn’t matter if you are spending thousands and yet you are unable to put quality contents regularly, no matter what the circumstance is. As a social media expert, you need to make sure that you take the necessary steps to make engaging contents that can interact as well attract individuals.

Solving the challenge

A social media managing a social campaign should take two things into consideration: quality content and post it regularly. There are a variety of web apps or software like SocialPilot which not only helps you make quality content but also enables you to post your content regularly even in the case of your absence. SocialPilot comes with some extensive feature like content suggestion allows you to share new and unique content with your followers. It also allows you to auto-generate posts and content based on followers interest in the case of your absence.

7. Create Quality Visuals And Graphics

There is no downplaying in the fact that visuals and images leave a better and bigger impression than the content itself. But it is also well known that creating quality visuals and graphics are another challenges on their own. The biggest problem is that it takes the time to create them.
However, seeing the fact that how visual contents have 40% more chance on being shared on the social media really makes it worth investing your time in.

Solving the challenge

One of the best ways to get high-quality visuals and photos is to get it done by your team. However, in case the same doesn’t seem to be possible you can opt for social tools like SocialPilot which helps you share high-quality images from the web into your feed. The tool also has integrations with photo making tools like Canva through which you can directly share the visuals through SocialPilot without the need to download it.

Social media marketing is no rocket science, but still, a few challenges exist that can be overcome using a determined and effective marketing strategy. What you need to ensure as a social media expert that you have a social media marketing strategy in place which you can combine with other elements. Once you combine these strategies with the effective team, quality content, paid advertisement and proper management, you can surely lead to a great campaign.

So thanks for reading. Tell us about the other challenges that you faced in your social campaigns and we will try to answer it with the best solutions.

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