Too right. Don’t believe people who say they’re the most “innovative” (or almost anything else desirable) “people in world”. Don’t play cards against a guy named, “Doc”. Don’t eat at a coffee shop called, “Mom’s”. Count your change. Change your oil.
A lot of successful innovation starts with a failing attempt to conform, to realize someone else’s vision, or copy something by someone else. As far as Keith Richards was concerned, the fuzzy guitar riff at the beginning of “Satisfaction” was an on-stage expedient until they could get a real horn section to play those notes… Just a place-holder. The potato chip was invented, in San Francisco, by an angry cook, responding to an irritating customer who sent back a fried potato dish more than once, and demanded it be crisper.