TikTok and its users are skyrocketing in popularity. Take Sarah Lugor, a university student, who has 716,500 followers and 23.7 million likes. She goes by Shreksdumpster, and her videos feel goofy, personal, and warm — as if you’re a close friend.
“Shreksdumpster was a really dumb joke with my friends, but that’s when my account blew up. So now that’s how everyone on the app knows me,” she explains. It’s this sort of nonchalant, unaffected attitude that makes going viral on TikTok feel organic.
“I began TikTok because it looked fun, and I found I could use it as a…
Writer, producer, unabashed Love Island fan.