Isis, one year later I still think about this campaign often. As a female engineer we have all gotten our fair share of this nonsense. For me it includes, “You don’t look like engineers” to me and my female engineer friend or even my personal favorite, “Lady engineers? Who put you in charge?” from an old staunch man wearing a fanny pack, no less.
It’s so great to speak up about these things. It’s important to share how we feel as women in these incidents and that it is not flattering, it’s distracting and unnecessary. If we want to diversify engineering and bring it to its full potential, women need to feel welcome to the industry and like they aren’t going to be responded to as some token giving a “sexy smirk” in a hiring campaign.