how did the best product company in the world — one famous for shipping things that people didn’t even know they wanted until after Apple showed it to them — ship something that people aren’t really sure they want?
The Blessing of Failure
James Allworth

I don’t like the pull the “If Steve Jobs” card, but I honestly believe the missing piece to be the lack of his “editing” skills. Jobs was a masterful editor. He knew what to toss and what to keep. Apple has a much harder time with this and that’s what they’re missing. I still expect Watch to do great, but it’s going to take Apple more time to figure out what works and what doesn’t. They’re likely going to publically fail more, sort of like Google.