19 Growth tools to use at any stage of your funnel [AARRR]
As you might know, I’m not one to write a long intro prior to getting to the juice of the blog post. Not trying to optimize for Long-tail keywords *cough* *cough* Niel Patel.
Getting right into it, below are 19 tools that can help you perform strategies that you’re working on whilst being at different stages of the funnel whether acquisition, activation, retention, referral, revenue.
You must have heard that term 1,000 times already in the past months, content marketing is a necessary evil.
A study run by Adobe shows that 58% of B2B marketers & 54% of B2C marketers are increasing their budget spend on content marketing in 2017.
Moral of the story everyone jumped on the content marketing bandwagon.
So if you need to create written content and you honestly don’t have the time to spend on writing blog posts, outsource it!
I’ve tried several outsourcing platforms from Upwork, Fiver & Freelancer trust me don’t waste your time and money there, I already did and learned the hard way.
The platform’s that I tried and worked are the following:.
The best platform to outsource blog posts writing. A quick breakdown of it.
You get charged $70 to post a job opening for 30 days, that you’re looking for a content writer.
A blog post of 2,500 words would cost you $125 for a good quality, highly data-driven writer to write a blog post per week.
If you’re looking for four high-quality blog posts per month that would cost you a sum of $500 which is relatively cheap if you wanted to hire an agency for content marketing.
Try it out now, before the platform gets saturated with bad writers.
I was a bit skeptical about this software as they charge you for the blog posts prior to actually getting to pick your content writer.
But it’s a very cost-effective service picking the best writers based from the US, with a very reasonable price starting at $25 per post, committing to 4 blogs per month.
This is the pricing page, try it very effective.
Now, this site is a god scent for lazy people (me being one), it allows you to translate your audio recording into a written transcript.
Plus it’s very cheap translating your audio for a price of 1 minute per $1.
So go record whatever you wanted to write, but are too lazy to write it down as that would take hours, send that 5–10 mins audio recording to this company and they would translate your audio into written words. For 5–10 dollars. Cheap and simple.
Over 35 Million People Listened To Podcasts Weekly In 2016
Overall, podcast listening increased from 11% to 36%, translating into an estimated population of 98 million(Edison Research).
Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013
Moral of the story podcast are making a comeback, a strong one for that matter and if your looking for a way to put out content in terms of a podcast is a great way as it’s as saturated as video & blogging.
Picking the right hosting service isn’t easy I found two that I used to start recording and hosting my new podcast.
This is the first one Buzzsprout is cheap to start out with costing $18 for 6 hours per month, their blog and web content is great teaching you podcasting step by step.
Simple UI and clear instruction on what you need to work on a podcast, pretty dope service and cheap which is very important for people bootstrapping or doing this as a side hustle and low on cash.
It’s an easy way to host, promote and track your podcast.
Libsyn, a podcast hosting service, found that podcast downloads increased to 3.3 billion requests in 2015 but from 1.2 billion requests in 2012 (Pew Research).
The same study also found that the company hosted 28,000 shows in 2015, and increase of 16,000 shows in 2013, representing a 75% growth in content providers within 2 years.
This shows that more and more individuals and medias outlets are starting to enter the space to become the early influencers in the rediscovered medium.
Another great hosting platform to use for starting your podcast.
No this isn’t the section that I’m going to mention the likes of MailChimp, Aweber, Zoho or whatever the kids are using these days of email marketing.
I’m going to hopefully mention tools that would help you in email marketing that you’ve not seen before.
Thanks to David Arnox he recommended this tool goodemailcopy, at first I was pretty taken back with what it does, but it’s AMAZING!
This is what every hacker wants, forget about coming up with a great email copy to send to sign ups, inactive accounts, new features, etc.
This site has a list of the best email copies a marketer might want, go try them its great!
As you know not every email you send will be delivered to the inbox of the receiver.
Due to many reasons really these days each mailbox provider has different reasons for delivering your emails to different folders.
How do you counter that? Try Glockapps, it’s service that makes you test your email marketing efforts.
Spam testing your emails on different email providers and spam filters to identify and fix issues keeping your messages from the inbox.
Push notifications or email? Which should you do? F**k it do both, it won’t kill you.
Pushcrew is the leading software for push notification and their free package is pretty good offering you 500 subscribers and unlimited messages, the next package is $25 per month for 2,000 subscribers.
What is push notification you might ask?
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them.
I know I said I won’t mention any email marketing software, but I swear this one is worth it.
It has by far the best UI & UX I’ve seen for an email marketing platform. Plus it’s very cheap for what it has to offer.
In addition to a very friendly customer support, try it if you like.
PPC is a huge customer acquisition channel and a personal favorite. There are so many platforms to do paid on: Facebook, Reddit, Twitter, AdWords, programmatic ads the list goes on.
I’m hopefully going to mention two you haven’t really heard of in other blog posts and find interesting to use.
One is cheap to use and the other, just read how much the second tool costs.
If you aren’t familiar with Taboola or outbrain, what these platforms do is promote your ads on their marketing platform.
They aren’t highly used in 2017 as most of the ads there are seem as very spammy and used by people trying to make money in the affiliate marketing space.
But never the less a channel that might work for your software/blog/service whatever your trying to promote.
I have to say this tool isn’t for everybody, the reason why I say that is not to put you down. But the starting price of using this A.I. software is $20,000 per month, Yes 4 zero, that isn’t a typo. I know right?
Albert.ai is an isralean based start-up, A.I powered software that takes care of your paid marketing efforts.
Albert removes the complexities of modern marketing by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective consumer interactions.
Albert is the world’s first and only Artificial Intelligence (AI) Marketing Platform
When I was in year 9, I didn’t know the difference between marketing & sales, at 25 I can say I know the difference.
Marketing is the stage in the customer’s journey prior to sales. Never the less in 2017 you must be able to wear different hats in a startup/small company.
To help marketers & sales team to work together, below are the two software I recommend after rigorously using.
A software that combines a dashboard where you can see all your data in one places, helping both marketers & sales reps to close more deals.
Giving you back control over your CRM, the ability to integrate with salesforce, inbox integrations. Offering engagement analytics with warm leads and prospects.
Persist offers you a balance between sales automation and the human touch. They make outbound sales simple, making you close more deals.
Allows you to analyze the effectiveness of each sales activity performed from email, calls, to social channels used.
Plus offers the element of automation to streamlines your sales process.
Outsourcing is one of the best hacks I’ve learned. Let me re-phrase that, outsourcing a task I can’t do, for cheap and that would save my loads of time is a hack.
Now finding the right person to outsource to is always a hard part.
So many platforms are saturated with frankly shit freelancers. I personally still use fiverr as the quality is pretty decent for small tasks here and there.
But when it comes to a bigger project I use the ones below.
This platform is a god sent for small business owners & solo entrepreneurs.
The workers are based in the Philippines, I’ve used to outsource customer support for a few startups, cheap labor very qualified individuals, great English skills.
The way it works is you hire an of a virtual assistant to take off the tasks that you want to be done, whether it’s customer support, phone calls, whatever it may be freeing up your time to work on your core product, doing more buss dev, sales whatever it maybe.
This platform is a hidden gem.
If you’re looking for high-quality freelancer’s cloudpeeps is what you should go for.
The quality of freelancers on this platform is exceptional highly recommend for outsourcing projects.
Influencer marketing in 2017 is like Adwords in 1999.
I wasn’t doing marketing then, but by the sounds of many old marketers, Adwords was the sh*t in the late 90’s.
I think for many millennials digital marketers Influencer marketing is out Adwords gem of the year.
Use it as a marketing channel it’s so underrated at the moment and the barrier to entry is still surprisingly low.
Another gem that David Arnoux recommended on his video series growth marketing strategies was Klear.
Klear is an influencer marketing like no other, allowing you to search for influencers, plus presenting data to you to analyzing the engagement level the influence has, giving a CRM system to manage all your influencer outreach efforts.
Plus gives you a real-time tool to monitor your brand awareness on the web after you start your campaign.
People trust influncers, not ads
I’ll be honest between all the influencer platforms that I’ve tried and read about on marketing blogs these two here are the best of the best.
In terms of influences search, data around the Influencers and the UI of the platform.
Nothing really to add but for you to try it and tell me what you think.
I stumbled upon this software once doing a client proposal around Influencer marketing.
Their blog post is a must read! I’ll be honest I’ve not used their platform to find an Influencer or run a campaign.
But their blogs are so freaking insightful, filled with data and resources around “Influencer marketing”, great blogs to read if you’re starting to use influencer marketing as a channel.
Thanks for reading up to here. I want to bring to your attention a tool I discovered this week called pandadoc.
What it does is gives you the ability to create contracts from different templates, signing documents online, providing you with sales proposals & price quotes.
The beauty of it is that it consolidates all your documents into one system and the cold templates they have are great to use.
All you have to do it is edit the necessary parts of the document and your good to go.
In addition of course to integrating with the likes of Hubspot, Zendesk, Oracle the list goes on.
Prices start at $19, very worth it and highly recommend for document management, especially if you’re sending clients proposals and pricing quotes, it a major key DJ Khaled voice.
What are your favourite growth tools? Leave them in the comments below