7 Major types of Online Marketing
There are two main types of Digital Marketing, mainly Online and Offline. Offline involves the use of Radio, Television, Phone Advertising, Interactive Billboards while Online Marketing has 7 major categories and they are:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Advertising (PPC)
- Content Advertising
- Social Media Marketing
- Affiliate Marketing and
- Email Marketing
Search Engine Optimization: it is the process of getting free, organic and natural traffic on search engines results. An advanced understanding of how the search engines posed you an opportunity to optimize your website to rank high in search engine results.Staying up to dates in search ranking maximizes the opportunity of a business/brand to rank high in search engine results with the use of relevant keywords.
Search Engine Marketing: This on the other hand is the paid version of Search Engine Optimization. It is the process of gaining traffics after which a business must have purchased Ad from paid search platforms such as Google Adwords, Bing Ads and many others.
Pay Per Click: This is the method employed by search engines by charging on-line business specific fees each time their Ads get clicked. Google Adwords is the best and most popular so far.
Content Marketing: Content marketing popularly use by business to educate their prospective clients. “A Strategic marketing approach focused on creating and distributing relevant and consistent to attract and retain a clearly-defined audience and ultimately to drive profitable actions “ Content Marketing Institute. Quality contents should be prioritized for business who wants to sustain their Digital Marketing plans as it is applicable to SEO, SMM, PPC etc.
Social Media Marketing: Social media marketing is the best way for business who wants to keep in touch with clients, jet feedbacks and attend to issues appropriately. Most brands already have a Social media presence but if not properly managed it could gruesomely affect the growth of their business, with engaging contents business can leverage the opportunities of using Social Media marketing such as reaching new customers, improving customer service and access to lots of feedbacks.
Affiliate Marketing: Affiliate marketing helps and individual generate commissions while promoting others products, it is mostly based on pay per sale earning. A business can earn from other business by promoting their products and earn from the amount of sales made.
Email Marketing: It allows a business deliver specific informations to their clients, it increase your chances of conversion as it offers direct contacts with prospective clients and generate leads.
Digital tools has changed the way marketers operate, there is more and more demands for brand consumers can trust, connect with and personalize their interaction. Digital marketing is the best option for business that wants to improve their rankings on search engine, learn more about their customers and develop direct and engaging conversations with their clients.