We’ve all moved to Instagram Stories. I never thought I’d do it, but eventually, as I used it more, I found Instagram’s rip-off of Snapchat to be more authentic. Suddenly, instead of checking one app for beautifully manicured photos, and the other for raw feeds, I could get everything in one place… and it actually worked better.
In your business, think deeply about what you stand for that’s different, and then take a public stance. It might be unpopular to start. It might feel risky to you. Trust me, we had arguments. Many times, we had to to temper our enthusiasm, especially on sales calls. But if you can accept the fact that not every company will be your customer any time soon, you’ll recognize that the riskiest thing a new business can do is be forgettable. If you have evidence that you can eventually win the battle, take the leap now.