Google Plans to Cut 30,000 More Jobs Due to AI Enhancements

In a substantial move that reverberates across the tech landscape, Alphabet’s Google is contemplating a significant overhaul within its ad sales division, potentially impacting a substantial workforce of 30,000 employees. This is a massive restructuring.

This transformation is due to the shift towards artificial intelligence in advertising — with the integration of generative AI into the Performance Max ad tool.

AI Integration in Advertising

The infusion of generative AI, particularly within the Performance Max tool, promises not only enhanced capabilities but also carries the potential for substantial job displacement and workforce restructuring.

This initiative isn’t an isolated move but part of a more extensive narrative — the company’s larger transformation into a generative AI-focused entity.

This transition is not just a technological shift but foretells significant alterations in the very fabric of employee roles and functions. Anticipate more such news in 2024, and be aware that additional jobs will be generated as a result.

The conversation surrounding potential layoffs casts a shadow over this transformation. While the focus often remains on the numbers, it’s essential to recognize the…