Interestingly, his ratings were up. From Monday April 3 through Friday April 7 — the week in which advertisers began fleeing — the O’Reilly Factor averaged 3.7 million viewers, a 28% increase from the same week in 2016. Among 25–54 year-olds, the demographic prized by advertisers, the Factor got 652,000 viewers, a 42% increase from the prior year. On Friday, O’Reilly’s show had the highest ratings on basic cable.
Capitalism Defeats Bill O’Reilly
Nicholas Grossman
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May have defeated O’Reilly, but not the consumers that created him.

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