Interestingly, his ratings were up. From Monday April 3 through Friday April 7 — the week in which advertisers began fleeing — the O’Reilly Factor averaged 3.7 million viewers, a 28% increase from the same week in 2016. Among 25–54 year-olds, the demographic prized by advertisers, the Factor got 652,000 viewers, a 42% increase from the prior year. On Friday, O’Reilly’s show had the highest ratings on basic cable.
Capitalism Defeats Bill O’Reilly
Nicholas Grossman

May have defeated O’Reilly, but not the consumers that created him.

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