Prime Travel — Case Study I

¿Cómo superar un modelo de negocio fallido?

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Antecedentes & Situación actual

Reto

Introducir de nuevo a Amazon en el sector viajes de una manera eficiente, viable, y sobre todo satisfactoria.

Time Line

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Estructura de trabajo en la primera fase del proyecto — Trello.com

Metodología

Design Thinking, double diamond

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Esquema de la Metodología Double Diamond

RESEARCH

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Question Research seleccionadas para la investigación

EMPRESA: Información obtenida sobre Amazon

COMPETENCIA: Información obtenida sobre otras empresas dedicadas al turismo

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Resumen de las empresas analizadas por todo el equipo

1 Agencias de viajes

1.1 Destinia

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Destinia.com

1.2 Rumbo

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1.3 Logitravel

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2 Buscadores de alojamiento

2.1 Booking

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2.2 Expedia

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2.3 Kayak

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3 Buscadores de vuelos

3.1 Kiwi

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3.2 Skyscanner

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3.3 Momondo

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Conclusiones

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Resumen Análisis de la Competencia

USUARIOS: Información obtenida sobre los usuarios

Encuestas online

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Entrevistas

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Trabajo real del equipo, analizando todos los datos obtenidos en la fase de research

DEFINIR

Entonces, ¿Cuál es el problema a resolver?

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Mind Map

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Mapa mental de nuestro planteamiento

ASISTENCIA & COMUNIDAD

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Wireframes de la app Civitatis
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Wireframes de la app Google Trips
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Wireframes de la app Goaz
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Model Business Canvas

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Users Personas

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Users personas — Amazon Prime

Mapa de empatía

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Mapa de empatía — User Persona Rubén Pérez

Proto Journey

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Proto Journey Rubén Pérez

NACE NUESTRA APP

IDENTIDAD VISUAL

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Guía de estilo — Prime travel
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Flowchart — Amazon Prime
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Wireflow — Amazon Prime
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Testing

Conclusiones

Written by

Digital Product Designer based on Madrid. http://www.abelespinosa.es

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