If a user is presented with a call to action when they’re able and somewhat motivated to perform a behavior, it’s likely that they will.
Introduction to Behavior-Based Design
Jason Hreha
9114

This is very true. From my experience I find that timing is crucial in the presentation of external triggers as well. I think Issues with motivation (I don’t want to right now) and ability (I can’t right now) can be avoided if the timing is right!

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