Solution to Case Study #4: Vedantu — Assignment 1
After studying Vedantu present product offering, I have come up with the following relevant target group(s) to which vedantu could cater its solution:
- Based on Demographic:
a) Student in the age group 15 -18 years (As students below that age group are too small to be influenced).
b) People in the age group 35–45 years (People in this age group normally go after looking different study options for their children)
2. Geographic: Metros and Tier 1 cities such Delhi, Mumbai, Bangalore, Hyderabad, Chandigarh, etc, As it require high speed internet with good data packages and its difficult to get good tutor for their children because of long distances, safety, etc.
3. Behavior: Major target would be parents who are both working, As they don’t have much time to focus on their children studies
4. Psychographic: People who have shown interest in competition like NTSE, Maths Olympiad, IIT-JEE, etc.