Abhijit NagendranathAI Powered Marketing, with a hat tip to Shakespeare, Dickens and the Marvel UniverseSep 24, 2023Sep 24, 2023
Abhijit NagendranathNo cookies for a regulated and suspicious world!For the last 5 years (at least), any marketer worth their salt has harped on ‘Customer 360’ as the holy grail for ensuring marketing…Aug 17, 2020Aug 17, 2020
Abhijit NagendranathThe marketing organization in times of a crisisTo say the Coronavirus will have a profound effect on humankind and businesses will be an understatement. The global pandemic has directly…Apr 13, 20201Apr 13, 20201
Abhijit NagendranathThe rise of the machines and the age of extinction — the marketing editionI have deliberately appropriated two titles from mainstream movies which both predict the coming of the machine age and the end of…Dec 5, 2019Dec 5, 2019
Abhijit NagendranathMarketing in a gender fluid worldOn first glance, Alfred Kinsey and Janelle Monae have very little in common. On deeper study, they still don’t. The former was an American…Mar 26, 2019Mar 26, 2019
Abhijit NagendranathIs a marketer’s dip into the privacy lake to quench the personalization quest forgivable?The Cambridge Analytica scandal has blown to bits the open secret of marketers using data generated across your digital behaviour for…Mar 30, 20181Mar 30, 20181
Abhijit NagendranathinAdd a little surprise in your personalizationSpice up your personalization with a little surpriseI picked up the last book I read, entirely by chance. It was on a random visit to an old world bookstore (one of the few that still…Dec 19, 2017Dec 19, 2017
