10 facts about Inbound Marketing that are hard to believe

Abhilasha Gaur
4 min readSep 14, 2017


The inbound marketing movement has always been about being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople are using various inbound marketing strategy to better serve their customers. With the help of various inbound marketing tools, the number of leads can be increased. Here are ten of the most amazing inbound marketing stats that we collected from all over the community of inbound marketers:

Blogging: According to inbound marketing statistics of 2016, companies that blog generate 67% more leads every month as compared to the ones who don’t. If you are active on your blog, you have more chances of connecting with your website visitors. You can use such inbound marketing tactics to make your site more interesting to visit. By providing regular updates on your blog you get higher search engines rankings, and an increased web traffics.

Content is King: Reportedly 80% of business decision-makers prefer to get company information in a series of articles rather than in an advertisement. As per inbound marketing, company’s articles address the information your prospect seek to deliver to its website traffic. Inbound marketing offer results that other marketing tactics can’t. Introduce inbound marketing at your organisation and look at the marketing metrics respond.

Increases Trust and Credibility: Many buyers ignore outbound marketing as they don’t want to receive any call or emails. They want to use website information at their own time and choice. The fact that attracts consumers towards inbound marketing is it’s on buyer’s terms. If one can forget about their pride, dial back your enthusiasm and target prospects in a less direct, yet more effective way, you’ll gain their trust and pop in their minds when they’re ready to make a purchase.

Online Readership: The Content Marketing Institute reports that 8 out of 10 people identify themselves as blog readers, and 23% of all time spent online is spent on social media sites. More and more people are reading blogs, and when they find blog articles they like, they are sharing them with their social media networks. To leverage this new buyer behavior, you need both an active blog and an inbound marketing team to actively present on all the relevant social media networks.

The Decline of Paid Ads: The people have voted, and Search Engine Land shares that up to 80% of people ignore Google-sponsored ads. This is not surprising, and with Google making changes to their ranking algorithms and presenting more educational content like blog posts and videos instead of simple website URLs, expect this number to continue climb in the future. According to inbound marketing stats — 68% of inbound marketers believe their organization’s marketing strategy is effective.

The First Page Wins: Inbound marketing research shows that 75% of users never scroll past the first page of search results. This statistic is also not surprising, given how quick we are to scan our results, click a few links and be on our way. Now, more than ever, it is vital to continue creating compelling, educational content that people love and share. This is how inbound marketing tactics will help you to end up on the first page of Google results.

Reach new markets and audiences: The fact that inbound marketing is purely executed online, this allows you to reach new audiences and diversify your reach by running different types of campaigns. With traditional marketing and because the profile of both customers is the same (when it comes to TV or radio advertising or other traditional methods) you could not easily make the segmentation and target only those that need the one but not both services. With inbound marketing tools you reach people looking for social media services.

Build authority and brand awareness: Here are cases where you want to build your brand name and raise awareness about your company or change the perception people have about your products. Inbound marketing is the perfect solution for this, not only it can help you spread the word and make your brand known but indirectly this will general more leads and sales in the future. One of the inbound marketing tool is Hubspot — which is the foundation used to build out inbound marketing. It is an one-stop-shop for creating, optimizing and promoting content, building out lead generation funnels, automating lead nurturing, and reporting on end-to-end performance.

Generates Quality Traffic & Leads: It does not only generate sales it also builds relationships that lead to sales. Content targeted at your key audience will drive quality traffic and leads to your website. The more frequently you produce content, the more often those prospects are likely to visit your site. Thus, inbound marketing strategy leads them down the path towards conversion.