Uber’s Achilles’ Heel
Justin Waldron

Let’s look beyond hard core logic here. The game is about changing people’s habits and I don’t know how easy it would be to make a passengers really sit and be driven in a driverless car (I’m not talking about enthusiasts, but everyday people).

So, Uber will be safe at least till masses are fine with it. And driverless cars will work for people who love to experiment.

I guess we should take the debate to next level: why does it matter what Uber does today? How competitors can make it more fair market by adding value beyond price. And how the future that we are envisioning will help a category like drivers live good, feel good and think good.


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