In research, on average, only one out of every ten new ideas works out. It’s a rule I learnt early on and it’s a similar number for most people. If you were Steve Jobs or Einstein, perhaps two out of your every ten ideas would work out. And there is no way to know in advance, which one of your ten ideas is actually going to work out before you try all of them. It is just how it is.

It means we need to fail nine times for every success.

Let that sink in. Truly successful people need to fail nine times as many times as they succeed. And if they’re successful, it means they’ve failed a lot. Like, a lot.

So ironically, to be truly successful, you need to get good at failing.

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