The four-day workweek is more productive than a five-day workweek — As per Microsoft four-day workweek makes office-workers more productive than a five-day or six-day work-week. Microsoft, Japan tested four-day work-week and its productivity jumped 40%. The shorter work-week led to more efficient meetings, happier workers and higher productivity. Microsoft also plans to subsidize family vacations for employees. Employees took 25%…

Even the best product can fail. Without right communication, it can not reach the right market or users. A local bottled water brand Fresh failed, because it conveyed the opposite of everything fresh. — Nandini Jammi is a copywriter and marketing consultant. She has worked with working primarily with tech companies and startups. According to her a product narrative should have three things. Helps your customers picture what their lives would be like with your product

Prateek and Souvik are bootstrapping Miranj, a web design business — Miranj has mostly been a two-member team since it started, nearly eight years ago. It is a web design and development agency, specialising in content heavy websites. It claims to build radically simple and future proof websites. They have built websites for filmmakers, startups, corporates and non-profits. (Disclosure: The writer had…

Busting Myths About Digital Marketing For Small Businesses — The first rule of marketing is you or your marketer is not your customer. Anyone’s opinions do not count. Hard data counts. A simple face to face interview with your customer is worth more than a claim by the world’s best marketer. The second rule of marketing is to understand…

Amazon’s limitless access to capital and new FDI rules may affect Indian retailers — What is Potosi? Potosi is a Bolivian city in Andes , at a height of 13000 feet ( Leh is at 11,500 feet). When Spain colonised Bolivia in 15th century, it found silver in the mountains of Potosi. It started mining silver commercially. In 1520s Spanish mined 148 kgs. By 1590s Spain was…

Greater Noida has hundreds of housing societies. The city also has ample greenery, parking and other amenities. But, it does not have enough residents. What’s going on? 4 out of five houses are vacant. Occupancy levels vary between 10 to 40%. It aimed to attract 10 lakh residents by 2011, instead there are…

Delhi has no brewpub, while Gurgaon has 40. Other cities of India such as Bengaluru, Pune, Mumbai, Hyderabad also have numerous brewpubs. Why is it so? — India’s 1st brew pub: Thanks to Gurgaon, that India got its microbrewery culture. India’s first few breweries such as Rockman’s and Howzat opened in Gurgaon. Doolally from Pune also claims as India’s first. Some interesting facts: Market is worth INR 10,000 crores.

On 22nd May, 2017 Jayaram Banan bought 77% of Sagar Ratna’s equity from Indian Equity Partners. He owned the remaining 23%. In 2011 he had sold the equity for INR 132crores. — 2018: Sagar Ratna is big Sagar Ratna has more than 90 stores, including franchises. It operates in North India and few foreign locations. Turnover in 2005 was INR 25cr. In 2011 was INR 70cr. At this growth rate the revenue in 2017 could be north of INR 200cr.

Delhi-NCR has country’s largest metro network. We will be as big as Shanghai/ London, and 2/3rd of Beijing. — However, it is still half the job done. Majenta line is complete and running It’s 38 kms long. It runs from Botanical Garden, Noida to Janakpuri, New Delhi. It has 22 stations, and deepest station ( 5 stories) It reduces the travel time between Noida to South Delhi ( 30…