As February enters full swing, another Valentine’s Day is around the corner. And with an estimated 30% increase in consumer spending around the special day expected this year, it’s not hard to see why marketers around the globe have fallen in love with the event as well.

Although interest among P18–24 for Valentine’s Day has decreased compared to last year, the elevated per-person consumer spending has managed to increase consistently year-over-year, with the expected per-person spend to increase 21% this year, to more than $190.


Who prevailed during the third round of the Democratic debates

For the first time in the 2019 Democratic Primary season, there was just a single night of debate with only ten candidates making the cut. As the ten qualified candidates took the stage in Houston, over 14 million Americans tuned to spectate the three and a half-hour long event broadcast on ABC.

The shift to broadcast proved a boon for those candidates sharing the stage. Viewership for the third round of debates was the highest to-date, with more than 12.9 million Americans tuning in to watch on ABC, and another 1.1 million watching on ABC’s Univision network. …


Data-driven decision making has always been at the heart of marketing intelligence, a concept we at MiQ live by. And it is this credence that we put in data that has enabled us to over-deliver for a myriad of businesses by striking the right balance between human ingenuity and AI. But in the extremely dynamic and transitional field of AI, it is imperative for data science adopters to keep adapting to the latest advancements in the field or slowly translate into a pariah and eventually sink into oblivion.

Practices like reading research papers and staying up-to-date with the prominent academic…


An insight into our learnings from the recently concluded Open Data Science Convention.

Data-driven decision making has always been at the heart of marketing intelligence, a concept we at MiQ live by. And it is this credence that we put in data that has enabled us to over-deliver for a myriad of businesses by striking the right balance between human ingenuity and AI. …


With the 2019 Cricket World Cup approaching its conclusion, excitement among cricket fans around the world is at an all-time high. Thousands of fans from around the world are flocking to stadiums in England to catch the action live but those who can’t make it to the event in person are glued to their TVs to keep up with all the excitement.

With an audience of over 2.5 billion fans spread across 180 countries, cricket is the second-most popular sport in the world after football, and the world cup its biggest stage. …


MiQ takes a look at the learnings from the biggest club football game in Europe

It was a night of wonders as two English heavyweight football clubs met in the final match for the Champions League, marking only the second all-English finals match in the tournament’s 65 year-long history. When it was all over, Liverpool finished its incredible season by beating Tottenham Hotspur 2–0 and claiming an even greater prize than the Premier League title (which they narrowly missed out on, losing to Manchester City by a single point).

As a London-based company, excitement for the match at MiQ reached…


Key takeaways from the latest chapter in the Marvel Cinematic Universe.

As of this writing, Avengers: Endgame has already drawn more than $2 Bn in worldwide box office gross, completely shattering preexisting records on its debut weekend. Having seen it and appropriately geeked out over it, we couldn’t have imagined a more fitting ending to the 11-year, 22-film odyssey. The film not only lived up to the hype, it somehow managed to take a sprawling narrative of dozens of characters spanning dozens of movies into a fun, surprisingly affecting finale.

And before you ask, yes, some of us are already…


Taking a look at what happened during the universal premiere of Game of Thrones Season 8

Season 8 of Game of Thrones kicked off with a bang last night, adding new viewers to its existing audience as 17.4 million viewers tuned in across multiple platforms to watch the premiere. It was the most-watched GoT episode ever.

With 11.8 million viewers watching the episode on linear TV, the season 8 premiere beat last season’s premiere and matched the Sopranos finale in viewers, and the total viewership numbers will increase this week as time-shifted viewing is taken into account.

Game of Thrones…


MiQ’s fun take on the upcoming season of Game of Thrones

Valar Morghulis.

‘Dragonstone,’ the Season 7 premiere of Game of Thrones, was the most-watched HBO premiere of the decade, attracting an audience of 16 million viewers. Of these, more than one third streamed the episode through the HBO GO app. As winter approaches for Westeros, fans of the show settle in for a blisteringly-hot final six episodes. With over 6.7 million mentions on Twitter and 65 million trailer views on YouTube already logged, season 8 figures to be one of the most buzzed-about TV finales of all time, and a cultural…


Any worldwide ranking of sports by total viewership is bound to include the Tennis Grand Slams, as the events draw tens of millions of viewers worldwide. Last year’s U.S. Open had more than 690,000 attendees and almost one million average viewers on ESPN, with more viewers than ever streaming the event.

But in case you’re still wondering what all the fuss is about, why you should watch, or just want to know what the big deal is, we’ve put together a handy guide with everything a marketer needs to know about the 2018 US Open.

What is the US Open?

Abhishek Pandey

Digital marketing specialist | Data Evangelist

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