How to take your Homemade chocolate brand to the world ?

Abhishek
Abhishek
Jul 23, 2017 · 3 min read
Source: Pexels

So You Love chocolate making, Right? Then You must knowing how to sell your chocolates to the world ? Nah ! Don’t worry we got you covered with the 5 step approach.

1. Taste, Test & Taste !

Source: Pexels

Chocolates are all about the taste. Grab the best chocolates in your inventory . Just sample them to your friend, colleague, boyfriend, family — You name it !

Follow the tick approach.

Once your have wowed your potential customers go to next step !

2. Decide Cost !

One of the most important things homemade chocolate makers fail to understand is that chocolate making companies are their biggest competitors. Even you are in a specific niche your pricing should always justify your uniqueness.

A simple approach can be-

  1. Calculate Raw Material cost + Packaging Cost + Shipping (Cost per piece)
  2. Your chocolate selling cost per gram should be lower than 40% of your cheapest competitor (this is just for giving the idea. You know what you are worth)

3. Tell Your Brand !

If it’s not a company, its just a product

a. Get a good domain. This guide can help! Use amazing templates on Wix to setup your website. Or you can use shopify to make things simple .

A sample editable wix template

b. Design your logo, Use Canva (Don’t waste money on a designer.)

c. List your products on Etsy, Crafts Villa & for god’s sake on Amazon.

4. Get Packaging !

Source: Google.com

(Alert : Controversial statement ahead)

Chocolate presentation overplays the chocolate taste.

A lot of times chocolates are for gifts / special occasion. So it becomes extremely important that your package looks awesome.

Use Personalized letters to every customer. Include a feedback email ID/ WhatssApp Number/ Skype ID.

5. Last, Setup Shipping

Source: pexels

You can check out the guide below to understand shipping your products worldwide. Shipping is a tremendously sensitive issue when your product is perishable. Always use standard world class courier for all shipping.

Hint: Use UPS during Christmas.

Shopify Guidelines | Amazon Shipping | FedEx | ShipRocket

Found This interesting ? ping me at hi.abhishekpatil@gmail.com

Abhishek

Written by

Abhishek

User Growth @Dunzo

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