Success is your duty, obligation and responsibility.

Grant Cardone is a New York Times bestselling author and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Cardone is a savvy private multifamily investor and holds a portfolio of over 3,800 apartment units throughout the U.S. with transactions valued at over $500 million. As CEO of the #1 Sales Training Platform in the World, Cardone consults with Fortune 500 companies and customers such as Google, Northwestern Mutual, Morgan Stanley, and more. He’s a Top 5 Social Media Expert and one of the Top 10 Most Influential CEOs today. He is also the Executive Producer and star of two reality TV shows, and creator of the first online entrepreneur and business TV network, Grant Cardone TV.

Below are some of the awesome books by Cardone! Trust me, you can’t afford to miss even one.

1. Be Obsessed or Be Average

“Grant Cardone has succeeded at the highest levels of business by channeling his obsession to knock down walls and achieve his ultimate goals. Succeeding at the highest level requires a degree of obsession, a sense of desperation; Grant has embodied that through his remarkable career, and in this book he shares his personal experiences and life lessons to help you achieve great success, too.”

2. The 10X Rule: The Only Difference Between Success and Failure

“In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a ‘domination mentality.’ It’s a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.”

3. Sell or Be Sold: How to Get Your Way in Business and in Life

“Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can — and should — be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of

  • Selling in a bad economy
  • Overcoming call reluctance
  • Filling your pipeline with new business
  • Staying positive, despite rejection

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale — and life.”

4. Secrets of Selling

“This book really does something that no one else has done before. It explains in simple language that everyone on this planet is in sales. That’s right everyone. In all walks of life we are either getting sold or selling. This book gives you techniques that you can use today to improve your sales, your personal life and your long term wealth. This is my first review ever and I am only doing it because I felt the book was too good to be passed up.”

5. The Closer’s Survival Guide

“Learn to close and you will never be without work or without money! The most powerful arsenal of closes ever! This book over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial “Closing” is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person. Nothing truly happens until you are able to engender the support, energy and resources of others. As harsh as it may seem the close is what separates those who have from those who have from those who don’t have. This critically and vital ability is what differentiates the dreamer from the exceptional individual that makes dreams come true. The world is filled with people who have grand dreams of new products or ideas that will change the world that never become reality simply because the dreamer couldn’t close others on supporting their dream. The world is abundant with grand ideas and big dreams and short on people who can close others on funding, supporting and getting behind them! It is the ability to close that makes a difference more than any other skill you will learn in life! Grant Cardone’s book, The Closer’s Survival Guide, is not a theory of closing the deal, but exactly how to close the deal including the 20 major rules of closing and over 120 exact closes that you can use every day!”

“This book is an Encyclopedia of information that will put you in a position to close any situation, handle any objection and negotiate like a pro.”

6. If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition

In the real world, not everyone gets a prize just for showing up. You either win or you lose. If you’re in business during a down economy, winning means one thing: being first.

If You’re Not First, You’re Last is your playbook for seizing the heights by boosting sales, increasing margins, and creating new opportunities no matter the economy. Let your rivals complain about miserable selling climates! They can hide under their beds as you use the practical tools and strategies in this guide to get to work and get results.

Pulling no punches and allowing no excuses, If You’re Not First,You’re Last gives you:

  • An advance-and-conquer attitude
  • The secret strength of “hunger”
  • Your Freedom Plan
  • Why dominance means disregarding social norms
  • How to deliver at “WOW” levels
  • How to convert unsold goods into sales NOW
  • The “Power” Schedule — the exact daily formula for personal success
  • And so much more!

Even in a down economy, you can get to the top in your career and business — and the top is the right place to be! If You’re Not First, You’re Lastgives you a proven set of tools to find the opportunities and act on them before your competition does. Get this powerful guide and you won’t just succeed, you’ll dominate.

7. The Millionaire Booklet

“Not a get-rich-quick scam, this is a no-bulls*** book written from a millionaire that has made millions doing real work, not consulting work. Stop resenting the top percentile of rich people and learn from them. Don’t get your advice from someone that has made a career off consulting or speaking only, get your advice from a real, everyday worker like Grant. I consider this book a treasure because Grant is in the top 1% and has taken his very valuable time to write it. If you think he only wrote it to make money off you, you’ve mistaken. He can earn lots more doing bigger deals, but he wants to help you. Accept and trust Grant’s help and get behind him. Don’t read loads of advice from a large number of different people, instead get behind a pro like Grant and stay close to him and you’ll truly get rich in both money and life.”


“Until you become completely obsessed with your mission, no one will take you seriously. Until the world understands that you’re not going away — that you are 100 percent committed and have complete and utter conviction and will persist in pursuing your project — you will not get the attention you need and the support you want.”
Grant Cardone


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