A few days ago, I got an email from an influential marketer. Her multi-million dollar business was built on Facebook. She used Facebook ads, had multiple Facebook groups (some of them paid), each with 1000s of members.

Then, Facebook deleted her account.

And in case you’re wondering what she did to deserve this, she writes:

For those of you wondering, I was following ALL the rules. I had disclaimers, I removed income claims, I didn’t use the word ‘you’ excessively, I didn’t spam people, I monitored comments, I didn’t target irrelevant people…I did everything right…and it didn’t matter.

This isn’t…

When I was asked to edit a book and I said they needed an editor not a writer.

‘And you call yourself a writer.’

When I was asked to read some ‘arty’, impromptu poetry at a wedding, and I said I was an author not a poet.

‘I thought you were a writer.’

I saw this on Instagram a few months ago, and it has stayed with me ever since.

Might as well get this out of the way…

This is not a fluffy, writing-makes-me-all-poetic-and-goey-inside kind of post. It’s a ‘truth post’. So if you’re a ‘sensitive’ sort, or the type of person that’s likely to get offended about a post written by an ‘upstart writer who thinks too highly of herself’, best walk away now.

Still here? Good. So here goes.

I’m glad that you want to be a writer, really, I am. But here’s the thing: talking about how you love it blah, blah won’t make you a writer.

If I want to be a lawyer, talking about…

It’s every writer’s worst nightmare. You pour out your blood, energy, sweat and tears into your new book, only to find out that another author has published the same book as yours. In some cases, even down to having the same character names.

What would you do?

I haven’t got all the answers, so I asked the Universal Mind (also known as Facebook) for answers:

First of all, congratulations. Getting your first client is a great achievement, and probably one of the toughest hurdles to overcome as a freelance writer. So once again, congratulations for overcoming this hurdle. However, there is an essential element of running a business that most budding freelancers don’t think about, which is client management. Get this right, and you’ll have a long and prosperous freelance business. Get this wrong, and well, you won’t.

Here are five things to think about when you get your first client

1.Lock it down with a contract

If it’s not in a contract it didn’t happen. So before you start celebrating…

Every freelancer’s dream is to be able to charge fees that reflect their expertise. However, this is easier said done. In a lot of cases, when a freelancer gives a quote, by the time they’ve finished talking to the prospect, somehow, they end up extending the project scope at their expense (usually, for far less than their original quote).

It’s a crazy situation. And if you’ve been caught in this vicious cycle (and which freelancer hasn’t?), then you should watch this short video. It tells you, word-for-word, how you can charge rates that reflect your expertise, without reducing your fee or losing your potential client.

You’re welcome.


Watch the first video in the series: How to attract profitable clients to your freelance business.

Originally published at Website for writers: budding authors, business writers and freelancers.

Not all clients are equal, and in this video blog, you’ll learn how to differentiate yourself in the market and attract profitable clients to your writing business.


Originally published at Website for writers: budding authors, business writers and freelancers.

The second in a two-part series on email newsletters. Read the first article, The best email marketing service for authors.

The most important thing about writing a newsletter is ensuring that your content is relevant to the people you’re targeting.

The easiest way to do this is by asking yourself two questions that your subscribers will ask when they get your newsletter in their inbox:

  • So what?
  • What’s in for me?

If you answer these questions BEFORE you write your newsletter, you’ll find people opening your emails.

Even better, you can design an email newsletter template that ensures you tackle…

There has never been a better time to be an author. The low barriers to publishing means that practically anyone can sit down, spit out a few thousand words, save it as a pdf, upload it on Amazon and say they are an author. Which also means that by the same token, there has never been a worse time to be an author.

The low barriers to publishing and the sheer volume of what is being published makes it hard to rise above the clamour, and to be seen and heard by your target readers. But all is not lost…

Abidemi Sanusi

Author. Nominated for Commonwealth Writers' Prize. Helps writers write better & make more. Write your first book: https://www.abidemi.tv/learn/how-to-write-a-

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