Logo Design and Why It’s Important

Abigail Smith
3 min readJan 15, 2020
Shell logo- iconic. Photo by Nicholas Jeffway on Unsplash

Let’s start with the basics. What is a logo? A logo is a design that symbolizes an organization, brand, or company. It is used by a brand in various aspects such as letterhead, advertising, and signs. It should be a simple visual mark that helps customers easily identify your organization as your own.

Logo design is incredibly important for several reasons. It establishes brand identity, allows easy…