Simple is Good!
redBus_XD
886

The new redesign looks promising when it comes to simplicity and number to steps in order to achieve its goals. However, why there are no call to actions especially on those error screens for even a first time user; the message “Damn! No routs” and “May be you should try bali” doesn’t communicate anything to the user up-front. “Damn! No routs” is system generated message, and it has to communicate in a positive way followed by giving a link/button for the user to select as an option. Right now it seems to me as a dead end.

My second concern regarding the insights; the redesign is based on. Probably, I was expecting such insights as customers pain-points such as what makes them decide what to do next? What about their mental model and some of the user stories you have solved by asking x number existing and y number of new users.

Now what about Android? If I could look at our user segment, I would in fact assume you will have more Android users for RedBus than iOS users.