Abinash Mohanty
Lead UX @ ii5 ★ User Onboarding, Qualitative Research, Storytelling, Content Strategy, User Testing & Metrics, Test with small — MVP and improve ROI
Why should we care about UX research?
Kai-Ting Huang
781
Very well said! Research is the very first action everyone must understand; especially all business stakeholders. Recently, I have even posted a very similar article “App Design — The Importance of Contextual Research” http://bit.ly/1YK2I8g