Touche, Joseph Wood!
You are certainly right about how Facebook incorporates more than just text these days. I will occasionally scroll through my wife’s feed, and it is more and more becoming a multimedia experience. Lots of videos and interactive posts. In fact, we’ve gotten several great recipes from watching some of those video posts!
My comment about reading text on Facebook was really to piggyback off of what someone else had written in response to this post. Just wanted to say that I’d rather read text here on Medium than on any other platform — the prototypical “Facebook Rant” being one of the main reasons.
Professionally, I think Facebook is more helpful for my business. Both for demographic reasons, as well as for the ability to use so many different forms of multimedia. Our business has much higher engagement on the Facebook platform than other forms of social media.
It will be interesting to see how this changes as the 18–25 demographic gains purchasing power. Will they still be as interested in Instagram? Or, will they transition to Facebook to stay connected with their parents/grandparents?
As their lives become more complex (marriage, kids, jobs, etc.), will they want to engage with a more complex platform, like Facebook?
Personally, I prefer Instagram for its simplicity and emphasis on visual media. If an image is visually intriguing, I can choose to read the text posted below — or not. Sometimes, a picture’s worth a thousand words!
But, I’m not forced to interact with the text when the image doesn’t speak to me.
I suppose I like the simplicity of Instagram the best. It’s layout is very clean and direct. The additional functionality is hidden behind ellipses or “more” buttons, so it’s still available — just not as a distraction from the visual images.
Twitter tries to make things simpler by compressing posts to 140 characters. I like that about Twitter, and use that platform frequently. But, the interface with Twitter is not as simple. It is more simplistic than Facebook, but still not as simple as Instagram.
While I like using Instagram for personal reasons, it’s not as effective for me right now professionally. However, I try to stay current on the ins-and-outs of the platform, because I can see how Instagram becomes very important over the next decade. Especially as the 18–25 demographic enters the workforce and starts increasing its share of the purchasing power.