Untucked or Un-Appreciated?
1977 not only marked Marquette University’s NCAA win, but marked the end of creative development in the College Basketball world. Marquette University would be the first if not only team to test the limits of what creativity is inside the sports world.
Bo Ellis, a Marquette player from 1973 to 1977 would be the creative force of these developments. A teammate would describe their first interaction with him as “memorable.” Ellis walked into practice in a multicolored suit and people instantly “wanted to get to know him.”
He and coach Al Mcguire would work side by side to make these creative developments. Mcquire was a less than traditional coach. He allowed his players to utilize their diverse set of talents, especially Bo. Bo was allowed to pursue his passion for fashion at Milwaukee’s Mt. Mary’s. There, Bo developed true knowledge and skill in the fashion world which he would implement into the sports world.
At this point, Marquette’s jerseys had been diverse to say the least. There was the “Bumblebee.” A striped blue and gold jersey. But most memorable was the “Game Changer.” Bo Ellis’ untucked jersey would change the jersey game.
“Be the Difference,” they say? Well here it is.The untucked jersey made Marquette different. Not only did it allow for more movement and comfort ability, but it set the notion of creative development in the sports world.
Unfortunately these jersey’s would be banned by the NCAA. Unclear of the risks some players allot this to the “business side of the sports world.” It is this idea that conformity unites and in unity there is money.
Although there is no clear right of wrong in the untucked jersey debacle. It shines a light on just how important creative licensing can be in any field or area. Bo Ellis demonstrated that creativity can bring people together.