How to Launch + Promote a Successful Side Hustle

Today, a side hustle isn’t just limited to bartending on the weekends like your best friend used to do in college.

Sure, a side hustle can mean bringing in some extra cash. But it’s really so, so much more.

So, what is a side hustle?

A side hustle refers to a project you pursue in addition to your 9-to-5 job. A side hustle allows you to push the boundaries in terms of what you can do.

What would you hustle for?

Is there something that you’re so intrigued by that you can’t stop imagining what it’d be like to really explore that interest? How can you hone your skills and share this passion while growing an audience?

Maybe it’s time to find out.

Here are five tips to help you launch and grow your side hustle. Already hustlin’? Find out how your about.me page can help you.

1.Build a reputation by showcasing your side hustle

First thing’s first: don’t hide your side hustle! Be proud and show it off.

Use your page to introduce yourself.

With a domain, like yourname.me, and your page you can look professional and introduce yourself when it comes to your 9-to-5. You should also use your page to promote your side hustle so your audience can start associating you with that arena.

Your about.me page helps you make a name for yourself outside of your normal job.

2. Centralize your online presence

As a side hustler, there’s no doubt that you have a lot of moving parts. You need a central hub that grows as you grow. about.me is that place.

Use your page to link to the project you’re focused on at any time with your Spotlight. Add social links to your page so that people can find you where you’re most active online. Link out to past projects in your bio.

Let your page be the one spot where people go to learn more about you and everything that you do.

3. Easily bridge the gap between your personal and professional self

Your about.me page has no rules.

Add some personality to your page so that your audience can really get a feel for who you are. This is especially important if potential clients are going to come to your page. They are going to work with you, so they need to get to know you.

Your page is the best place to share your story and express yourself, whatever that means to you. Dive into your professional background, but don’t forget to share your love of jazz, desserts, or excessive emoji usage. 😉

4. Highlight your background and expertise

You have a story, so share it! People are curious about where you’ve been and what you’ve done. They want to know about that one time you spent a semester in college as a bartender.

In addition to your ‘Work’ and ‘Education’ fields, use your bio to craft a story about your background and expertise.

Not sure what to write for your bio? We got you covered. Try our Bio Writer to help you get started.

5. Make it easy for people to learn about you and your side hustle

Do you have trouble choosing one place to point people to online when they ask what you do? You shouldn’t.

about.me makes it easy for people to learn more about you because everything about you is at their fingertips.

Think of it as a choose your own adventure book, but on your page. After someone comes to you page after seeing it in your Twitter bio or as your email signature, they can choose which pieces of your story they want to explore.