How to set up an effective “take action” page in 7 minutes or less

An independent professional’s key to personal marketing success.

Photo by Orysya Dibrova on Unsplash

Minimizing choices to the one that matters

Choosing your action / goal

Spotlight Buttons on
  • Contact me
  • Learn more about what I do on another website
  • Pay me
  • Download a file of mine
  • Add their email to my list
  • Schedule time with me

Making the rest of your page support your goal

  1. Consider adding visual examples of your past work or what you have to offer in a digital portfolio. The saying “a picture is worth a thousand words” exists for a reason.
  2. An even more powerful tool is video. An intro or explainer video will increase conversion by up to 80% according to this article. True, it takes more effort to create a video, but trust me when I say, the return is worth it.

Building your landing page



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Entrepreneurs, consultants, and freelancers use to grow their audience and get more clients. Have a question? 👉