What is SSL in SEO?
SSL, aka Secure Socket Layer is a security protocol used to encrypt data passed to and from a server when someone accesses your site. If your site is encrypted with an SSL certificate, it begins with HTTPS instead of HTTP means you are in a safe place and no worry about your data safety.
Google has announced that they will be providing a minor SEO ranking benefit to websites which enables SSL, even if a website doesn’t have a checkout page, subscription form, login pages or any confidential or sensitive information. You can still get SEO ranking by installing an SSL certificate on your website.
In February of 2016, 8% of the top 10,000 websites and only 6.88% of the top 1 million websites used HTTPS by default.
Fast forward a year later to February of 2017, you can see that those numbers have increased to 18.3% of the top 10,000 websites and 13.4 of the top 1 million websites.
Benefits of SSL
- Encrypts Sensitive Information
- Provides Trust & Authentication
- Guards Against Phishing
- Improve brand image
- Business Future Proofing
- Increase visitor loyalty to your site
- Attract more shoppers
- Make more sales
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