Is Sonoma County the “Fermentation Capital of the World”? This is just one of the topics covered in the second video in our Sonoma County Culture of Good series where we look at businesses and organizations doing good in Sonoma County.

This video features Jennifer Harris, Fermentation Consultant and Coordinator of the Farm to Fermentation Festival.

Some of the things I learned during this project:
• Including fermented foods/drinks is one of the most important parts of a healthy diet
• Fermented foods include a lot more than beer, wine, pickles and cheese: try chocolate, sauerkraut, sourdough bread, and kefir.
• Sonoma County, California has a flourishing Fermentation Movement that includes both companies and home fermenters thanks to the combination of a huge DIY movement combined with enthusiastic foodies inspired by our wine industry (this topic will be covered in more detail in a subsequent video). …

One thing I’ve learned from my training is that things aren’t always what they appear. As I scan the sweaty room of big dudes, dudes with big muscles, grim-faced tattoo-covered dudes, I know it’s the girl in the corner with the British accent holding the baby who could kick all their asses (she’s one of the teachers and a former serious competitor).

I started training in Muay Thai five years ago as a fun way to keep in shape and learn some interesting, possibly useful new skills. Unexpectedly, it’s become one of the most important parts of my work week.

As point of reference, I’m the founder/principal of an advertising agency in Northern California (in business since 1999) and also have been a partner in multiple start-up ventures. …


Abra Marketing

Est. 1999, Abra is a healthcare-focused digital marketing agency in Santa Rosa, California. We make life better through marketing.