A Few Essentials Pertaining To Visual Merchandising
If you run a retail store or grocery shop, you just cannot ignore the power of visual merchandising. However, there are certain rules of the strategy that you must follow.
Visual merchandising is one of the most impactful essentials associated with any marketing strategy. Whether you own a retail store, a speciality shop or an all-in-one business, it is very important for you to consider your designing and merchandising displays carefully. If you can plan everything savvily, it will give a boost to your sales like never before. Confused about how to effectively utilise the power of visual merchandising? Go through the information provided below:
Display Area :
These are normally the windows, which can very well reflect what your store actually deals with. Change the displays kept at your windows at the beginning of every third week. Make sure that they send messages out to customers about special events, sales promos and holidays. Take into account size of the space as well as client’s eye level. The selling area should always be from the knees to eyes of visitors. Do not forget to incorporate ceiling-mounted grids and visual displays.
Signs :
Make use of interior department signs tactfully. By doing so, you can influence clients for moving through your shop in case they can see signs suggesting you sell more items than kept on display in front. However, take care that you do not apply the strategies of one for another. For example, if you are a grocer, research tips for improving grocery store signage and not retail shops. Remember that signs are quiet salespeople and would speak volumes about your services & merchandise even when you don’t.
Lighting :
Another key aspect of visual merchandising is lighting. Proper lighting can undoubtedly give a boost to your sales. It will add to the place and also enable displays to grab the attention of customers more efficiently. Arrange for white and bright clean light to illuminate your products.
Tools & Props :
Props help in creating and reinforcing the theme of displays. If you are a beginner, your best bet would be acrylic risers, cases and plinths. Besides that, you can also have furniture like chairs and tables to exhibit your merchandise. In addition to all of them, you must create a focal point. It can be furniture, mannequin, sign or product. The primary job of a focal point is to draw attention of customers. Do not hesitate to use bright or big colours.
Always remember that any visual merchandising technique is not a hard-and-fast rule, its principle is. This means that you can alter them as per your requirements, but up to certain limits.
