Some Basics That Newbie Exhibitors Must Know
Are you planning to put up an exhibition stand for the first time in Sydney? There are certain simple factors that you will have to take into account, and then you are all good to go. Read the article for more information.
Planning and arranging exhibition stands for a trade fair or any other event can be overwhelming if someone is doing it for the first time in Sydney. From selecting a suitable event to doing follow ups after that, there are plenty of things that need to be considered. Some of those factors have been discussed below in detail, have a look:
Choosing A Proper Event :
The most essential thing involved in exhibiting is picking a good event for showcasing the services and products of your business. This part is probably taken lightly by many, but it can play a very important role in deciding the future of your trade. Firstly, you must find some place with plenty of potential clients. Secondly, take into account the expenses that would be required for transporting exhibition stands, furniture, staff and yourself to your chosen location.
Promoting Attendance :
Prior to attending the event, it would be better if you advertise your attendance amongst the target audience base. Earlier, this was done simply by sending out emails and letters to the existing clients. But nowadays, it would be more appropriate if you make use of social networking sites for the purpose. Social sites are effective marketing tools that can allow you to reach a wider audience.
Getting Exhibition Media :
This will perhaps be the greatest of all expenses you bear while preparing for your exhibition. But if selected correctly, they would help you to stand out in competition as well as portray a confident presence. There are a wide variety of stands that one can choose from, including Perspex plinths, table top displays, pop up banners and so on. Most of them are effective enough to draw in potential customers along with event attendees.
Training The Staff :
Before the event, make your staff aware of all essential information pertaining to your services and products. Ask them to prepare a list of the fundamentals, if possible, which they can go through before commencement of the event to remember everything. You can even give them leaflets to distribute at major hubs of the show for promoting the presence of your business.
Thus, doing exhibition at an appropriate place with the help of a trained staff and suitable media after promoting your attendance can help you greatly as a first time exhibitor. Just bear in mind you will need to pick the right spot and purchase quality media, be it display plinths or banners.