Why You Should Ditch Your FAQ Web Page Immediately
How long should your FAQ page be?
As content curators and website developers, we get this question a lot.
The answer is you shouldn’t have an FAQ page. Your entire website is one big FAQ.
Your website exists to answer your customer’s questions. Every page of your website is there to do this. Your website lives to add value to the customers journey of discovery so they end up trusting you.
Google wants its answers from your website
Your website is your number one sales and marketing tool with the very important job of providing the answers to Google that the searchers have.Google’s job is to provide answers to its visitors questions, and the job of your website is to provide the answers to Google.
Ask yourself, does your website provide the type of results that would sit high up in Google rankings?
By providing as many answers as you possibly can to Google and to your customer, you will get found more often organically, and your customers will develop more trust for your business.
Research shows that in 2016, 70% of research is done online before a prospect attempts to contact your business. Your website needs to be able to educate your prospect before they are interested in talking to you.
Businesses with websites of 401–1000 pages get 6x more leads than those with 51–100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
For a business, your goal is to gain your customer’s trust by answering their questions. Once you do so, you’re one step closer to a qualified lead.