What’s important from a product design perspective is this: Snickers can’t take a feature request to be “more melty” and then win over some new customers. Milky Way can’t “add a little crunch” to hit two birds with one stone. These are trade-offs. The trade-offs are both what make them different, what define their competitive sets, and what make them suitable for different hiring moments.
When you know your position, you can say “no.” When you don’t know, you say “yes” out of fear. You build a feature because you’re afraid of what will happen if you don’t. That’s not a strong place to be competitively and it’s not a coherent place to be in terms of your product design.