The man who bites a dog
“When a dog bites a man that is not news, but when a man bites a dog that’s news.” This quote is attributed to John B. Bogart, The New York Sun editor.
When you write an new post there’s something extremely important that you should pay attention to which is the title of your post. It’s a principle for newspapers and news sites to choose unique and peculiar titles so as to attract many people to buy their newspapers.
So instead of saying for example that a dog bites a man which is normal they should write a man bites a dog.
People will be curious to know what happened.
Some posts in Medium are great but no one gives them any importance because of their titles; while others are popular just by their titles.
So the first thing that all writers should give a lot of importance to is the title; sometimes the title is more important than the content itself.
Write catchy titles that make the readers curious to visit and know what is inside instead of putting much focus on content alone.