15 App Store Marketing Technics you need to take care of when you launch your app.

Developing an app is just one side of the coin. You need to learn how to reach to your customers. Otherwise your engineering works will become a pure waste. Here are the top tips to market your app which are the key app store optimization ( ASO ) technics. You need to take care of these 15 basic thing when you launch your app. These are common for all major app stores like Apple AppStore , Google Play Store and Windows phone store.

1. App Name (Title)

App name should be small, catchy and should contain relevant keywords. This is the first link that connect you and your customers.

2. Icon

Icon and app name are the only things that a users can see when they search for an app. So you should make a good icon for your app that will attract users to download the app.

3. Screen shots

Pictures can talk a lot more than words. So your screen should be very attractive. Use, story telling screen shots (screen shots with texts). Better to choose portrait screen shots, because you can show more screen shots in the app preview than landscape screen shots.

4. Category

Choose appropriate app category. If your app can fit into two categories, then choose the one with lower competition.

Because this will help your app to get featured in that category, which will eventually drive more users.

5. Keyword

Choose appropriate keywords and don’t repeat keywords.

6. Description

First two line of your description is very important. Users will not read whole description. So tell the key things in first two sentence. In Google Play store, only the first few line of the description will be available in the preview. Users need to click on “load more” to get the complete description, which most users will not do. So your first two sentences are very important.

7. Video

Create a video for your app. It will give an added advantage to your product. Use free tools like PowToon to create your video

8. Share

On the launch date, tell your friends and family to download and rate your app. Tell them to share your app details in their social media. First day downloads value a lot.

9. Reviews

App with more positive rating ( 5 star rating) will find a better place in app store searches. Write code to tell your users to rate your app (a pop up message). But these messages should show only after 10 or 15 days. If users love your app, then they will use your app for at least 10 days. So there is a chance of getting 5 star from these kind of users. And the feedback from these users can add a lot of value to your product.

10. Social Presence

Make social profile in Facebook, Twitter and others. Put these links in your app (Like us on Facebook or Follow in Twitter). This will help users to connect with you easily. They can give their feed-backs easily through these social platforms. And your can communicate through tweets and post when you are giving new features or bug fixes. You can also communicate even if the user uninstall your app.

11. Frequent updates

Put frequent updates of your app (with small bug fixes or with small features). Frequent updates can give you more ranking in the App stores.

12. Downloads

As the download get increases, your app will automatically came into top list in searches.

13. Back-links

Give your app to PR medias. Its a social proof and these back-links will give more importance to your app, if the article is written in a well reputed website like TechCrunch or Mashable. Put your app in sites like ‘ProductHunt’ which will give the initial momentum to your app.

14. Engagement

Now a days, App store a checking the user engagement in each app (like how many time the app get opened by user, how much time they spend in that app and others). All app stores are trying different ways to choose the best app for their customers.

15. User matrix

You need to check the app statistic regularly and act accordingly. You can find it from your app store console. You will find the best way to market your app if you can interpret your matrices (download, uninstall , app crash report and others).