Ananya ChadhainMarketing in the Age of DigitalHow Augmented Reality Saved Ruffles’ SalesWe all have heard of AR, otherwise known as Augmented Reality, but do we know what they are used for, or how it works? What about its…Dec 4, 2022Dec 4, 2022
Ananya ChadhainMarketing in the Age of Digital5 Key Digital Marketing StrategiesDigital Marketing is having ongoing conversations with the brand’s target audience through digital platforms such as social media…Nov 25, 2022Nov 25, 2022
Ananya ChadhainMarketing in the Age of DigitalThe Past, Present, and Future of Augmented RealityImportant facts of AR:Nov 21, 2022Nov 21, 2022
Ananya ChadhainMarketing in the Age of DigitalCookieless MarketingThe positive and negative aspects for marketers and consumers in a post-cookie world.Nov 13, 2022Nov 13, 2022
Ananya ChadhainMarketing in the Age of DigitalMixed Messages in a Social Media WorldBurger Kings’ misinterpreted Twitter adNov 7, 2022Nov 7, 2022
Ananya ChadhainMarketing in the Age of DigitalShould You Sign up for Ruffles’ Emails?An evaluation of Ruffles’ email subscriptions:Oct 31, 2022Oct 31, 2022
Ananya ChadhainMarketing in the Age of DigitalThe Mind Popping CampaignHumans were made for Pringles: An analysis of their new global campaignOct 20, 2022Oct 20, 2022
Ananya ChadhainMarketing in the Age of DigitalIs Expressive Luxury the New Accessible Luxury?How Coach’s new campaign is transitioning its target audience and repositioning its brand.Oct 16, 2022Oct 16, 2022
Ananya ChadhainMarketing in the Age of DigitalRuffles: Is their Website as Good as their Chips?A UX analysis of Ruffles’ website on mobile phones and desktopsOct 8, 2022Oct 8, 2022
Ananya ChadhainMarketing in the Age of DigitalHow The World Sees Me…According to the Fascinate TestOct 2, 2022Oct 2, 2022
