When you evaluate the market, you’re looking to understand where people are today. You empathize. Then you move into storytelling. You tell the story of how you can make their lives better. That’s the “after” state.
Thus, rather than blind faith, you live in a world that demands you to choose which evidence to believe, and which evidence to disregard. If you are a person open to growth, you’ll often be forced to grapple with contradictory evidences. As F. Scott Fitzgerald has said, “The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” Though some view this as a weakness, it is actually a sign of incredible humility, openness, and even leadership.