But make sure we always elevate the creativity. Most of the crap is when you put something out there where the brand doesn’t matter, and it’s either entertaining for entertaining sake, or it’s just a conversation. I showed some posts (during my talk) like the Pantene Cinco de Mayo post, enchiladas and beans, and that has nothing to do with Pantene. It had something to do with Cinco de Mayo, but nothing to do with Pantene.
ficial intelligence writing a movie. It’s Amazon copying…g can learn from, you should feel very, very threatened unless you’re prepared to fight that fight. It’s robots writing sports journalism. It’s Netflix reverse-engineering Hollywood. It’s artificial intelligence writing a movie. It’s Amazon copying all the best-selling products made by its sellers.