Fire Yourself

Alex Mares
3 min readAug 14, 2016

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Fire Yourself

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Too many great ideas fade away due to lack of enthusiasm and the idea of being busy somewhere comfortable. You may have the greatest ideas of all your generation; the concept of the perfect product in your head; the most creative way to present your product; but if you don’t take action, your vision is just hallucination.

You have to start somewhere. So I think is time to Fire Yourself.

Almost three years ago I had an idea to build a platform where great products meet great design to make truly unique experiences. Almost three years ago, on paper, the company — One-Way Ticket Studio was born. I just took action.

But somewhere in the process, I got lost.

It took me almost three years to build something which normally it can be made in three months. Why? I was busy being too comfortable with my position.

The sun comes up every morning

For what its worth, is never to late to be whoever you wanna be.

After two years in struggle, feeling lost and tired, I’ve decided to make the jump. And I jumped even if I didn’t had a safety net to catch me if I didn’t managed to soar.

I was scared. Without a focal point, sometimes I couldn’t see what’s going to happen tomorrow, a week, or one month later. But I had a parachute — my talent.

My passion was to build experiences filled with life and to draw stories around them that are never forgot. So I’ve put the foundation of 88thfloor.co — a strategic and innovative creative studio that creates stories on all platforms. And all was made in three months. I was the architect and also the mason.

What drove me? The acknowledgement of the fact that NOW is the single one moment that matters. Life is a crazy ride an tomorrow is not guaranteed.

So NOW it’s your time.

Be Fearless — This is Your Ticket to Everthing

You’ve got to jump. Your gift is your parachute. You got to jump off from wherever you are and pull that cord. Even if you’re gonna get some hits on your way down, you have to jump and trust yourself that you’re gonna soar.

Sure, you can always play it safe and deal without the hits, standstill on your spot, but your parachute will never open.

You got to take a chance. Anything less will be tragic.

Be Fearless — This is Your Ticket to Everything.

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Alex Mares

Brand Manager, design consultant, entrepreneur — founder. Always seeking #thetickettoeverything