With today’s technology showing no signs of slowing down, businesses are adjusting their marketing and advertising campaigns to focus more on digital, online experiences to work in combination with physical experiences referred to as Augmented Reality. The idea is to bridge the gap and blur the lines between the physical and the virtual.

There are several use cases, particularly in retail and e-commerce. Businesses have been creating extremely innovative ideas to enhance their customers’ interactions and experiences. One of the more popular AR success stories is Pokemon Go. This is a free-to-play mobile app that you can download for iOS or Android. The AR game works by using your phone’s GPS for your actual location and augmented reality to bring up Pokémon characters on your screen, overlaid on top of what you see in front of you.

This fairly new technology has endless possibilities. For example, you can make a shopping mall more digitally engaging by suggesting helpful tips or sales that pop up as customers physically walk by that particular location in the mall.

If you’re into the business of selling furniture or carpeting, you can create an AR app that allows consumers to use their mobile devices to project what a piece of furniture or carpet might look like in their home without purchasing or installing a single thing.

Dulux is the first paint company that offers an augmented reality service that addresses the difficulty of visualization that many customers face when renovating their home. By pointing your mobile device towards the soon-to-be painted walls, the users can re-color and visually preview the room in real-time, allowing them to save screenshots and share with others.

AR Technology is still in its early stages, but it’s never too early to start getting involved. If you’re not quite ready to create your own business app, perhaps you can take advantage of existing apps to enhance your customers virtual shopping experience. Our digital world is becoming more and more digital. Augmented reality is another stepping stone of what is still yet to come.

For more articles on today’s evolving technology in marketing, visit http://www.thebestmedia.com/blog/how-voice-search-software-will-change-our-lives/