TIPS TO ELEVATE YOUR WHISKEY LABEL DESIGN
The worldwide whiskey revenue totaled US$81.21 billion by 2022, and the market keeps growing. This means that there is high demand for this product. If a product has a high demand, many people venture into the business and the competition also goes up.
As a whiskey trader, you should develop ways to stay relevant in your market and attract new clients.
You can create high-quality whiskey and still not attract clients, which means, you won`t make sales. So, what can you do to compel clients to your products then? Create attractive bottle label designs.
Attractive label designs make products stand out and enable clients to identify your products amongst many others.
If you are a whiskey trader or a designer looking for ways to improve your whiskey bottle label printing designs, read on and find out what you need to consider.
Tell a Story through Your Label Designs
One of the ways to resonate with people is to tell them stories that they can relate to.
Stories help express companies’ ethics and values, which build customer trust. They make people want to be part of the stories, and therefore drive them into buying.
Your story could reflect wisdom, humbleness, or prestige. For example, the Crown Royal Canadian whiskey incorporates the brand name “crown royal” into the design with attractive fonts, images, and colors. This makes people want to be part of the royalty.
Therefore, when creating a label design for your whiskey bottle, think about how you want the product to be perceived. Then, create your design along those lines.
However, coming up with a design aligning with the story you want to convey can be a challenge if you aren`t a designer. You can tell your designer how you want your products to be perceived, and they`ll create a perfect design related to your product.
One of the experienced designers is Accu Labels. We are a team of professional custom-label designers who create labels that sell.
We have created wine bottle labels for businesses in San Antonio, Texas, and other States in the United States. We create beer, spirits, and distillery labels as well.
If you need the perfect bottle label printing company, get in touch and we`ll help you boost your whiskey business income through label designs.
Choose a Relevant Colour for Every label Design
Persuasion is an essential element in marketing, and the usage of compelling colors is one of the methods to convince clients.
Colors can express certain attitudes and make people relate your products to their moods and encourage them to buy. Here is an example of colors and their meanings:
Colours
Meanings
Yellow — Happiness, Hope,
Red — Passion, Love
Black — power, luxury
White — simplicity, purity, innocence, and perfection
Gold and Silver — Wealth and success
Colours can affect your sales. So, ensure that you use colors that align with your product. You cannot combine black, dark blue, and dark green in your whiskey bottle label design and expect people to be attracted.
whiskey is a product that defines good times; mixing all dull colors won`t attract clients. Combine dark and bright colors and ensure they clearly convey your brand message.
If you are not good at matching colors, do online research. You can even check up on your competitors` designs and take insights–but don`t copy.
Use a Legible Font Style
Text is the first element of a design to consider. People can be attracted to your design, but it`ll be difficult to convince them to buy if you use an unreadable font.
Besides, every font has its meaning and the font you use will determine how people perceive your brand. That`s why it`s important to use a font that relates to your brand campaign.
Note: In spite of your font choice, ensure that clients can read and understand your text from afar.
Here are some of the fonts and their meanings:
Font
Meaning
Serif
Respectable
Timeless
Formal
Modern Serif
Luxurious
Glamorous
Fashionable
Vintage
Old-School
Stylish
Remarkable
Grunge
Mysterious
Abstract
Cryptic
Geometric
Candid
Trendy
Bold
Choose a Suitable Label Material
The material you use determines the quality of your design. In order to come up with an eye-catching design, ensure to use a material that allows you to play with various textures. Paper and film can help you create attractive textures.
The difference between paper and film is that paper is cheaper than film, while film is water resistant.
However, despite using paper or film, as long as you are able to convey your message and compel the clients, your design will sell.
Incorporating various types of textures aligning with your brand campaign encourages clients to interact with your whiskey bottle label design and compels them to buy.
Texture refers to how a label design surface feels or is perceived to feel.
Every texture communicates a specific message. Do not use any message that looks good to you: focus on the impact your labels can have on your clients.
In order to be able to combine and match textures, you should be familiar with various texture and their meanings.
Instead of spending much time researching, you can find experts in bottle label printing to handle the job for you, and Accu Labels is your choice.
Accu Labels is a trustworthy company that helps businesses scale their marketing campaign through label designs.
We create various label designs including wine bottle labels in San Antonio, Texas, and other parts of the world. Reach out to us and place your order.
For example, if your brand campaign is “good times for great memories”, you can include a 3D image of people toasting glasses. This makes people feel that they want to experience the good times.
Examples of textures you can use in your whiskey bottle designs include:
- Linen
- Felt/velvet
- Estate
- Metalized
- Ever-opaque
Take Your Decoration to the Next Level
How well you place your design elements on your whiskey bottle label design will determine how beautiful your design gets.
In order to make your bottle design appealing, ensure to consider your elements’ hierarchical order.
The most important elements should be clearer than the others. The brand name and logo should be more visible than the warnings and certificates.
Play around with colors and ensure they contrast and properly convey a clear meaning and encourage the clients to interact with your brand.
You can use technics like embossing to press various designs on your bottle labels and make them more appealing. To do this, you can stamp material like leather, cardstock, or fabric to give it a more 3D look.
High-built silkscreen is also a powerful decorative tool, which you can use to apply special resin on top of your labels and create a high-gloss layer that your clients can feel.
Another method is hot foil stamping, which makes non-metallic materials shine. It helps create a gold or silver look to your design.
Your whiskey bottle label design should make one not only see but also feel it. It should arouse their emotions and make them relate it to the experience they will have when they buy your products.
There are many ways to enhance your whiskey bottle labels; the secret is ensuring that they make your labels customer-centric.
You should know your audience persona and create bottle label designs that resonate with them.
In order to create products relevant to your audience persona, research your competitors’ designs and get insights to inspire you to be innovative.
Another method is finding people experienced in designing whiskey bottle labels to handle your designs. And Accu Labels should be your go-for designer.
We are known for creating bottle labels that interact with the audience and involve them in the good-time experience that the drinks offer.
We are regarded as reliable designers for wine bottle labels in San Antonio, Texas. We design beer labels and also do spirit and distillery label printing.
Contact us and let us take care of your label designs.