How We Built Transparency Into Our AdTech Stack: Lessons from AceexDigital advertising has become one of the most powerful ways for brands to communicate with their audience. And the trend is clear…5d ago5d ago
Where is your ad budget really going?Programmatic advertising has come a long way from what it used to be. Technologies have evolved, and both advertisers and publishers have…Apr 11Apr 11
Why Is the SSP Market Changing? And Are These Changes for the Better?Advertising comes in many forms, and debates over the effectiveness of each method could seemingly go on forever. However, in the world of…Apr 4Apr 4
My TOP-4 lessons from MWC 2025: A Business Developer’s perspectiveStepping into MWC 2025 in Barcelona felt like entering the epicenter of innovation. The sheer scale of the event, the energy of thousands…Mar 20Mar 20
How changing user behavior is reshaping AdTech — And what’s next?Digital advertising is evolving — again. People interact with content differently, new privacy rules are changing how ads are targeted…Mar 11Mar 11
TCF Vendor Status in AdTech: Today’s PerspectiveThe digital advertising landscape is undergoing a transformation. As regulatory bodies tighten their grip on data privacy, advertisers…Mar 6Mar 6
Cookieless Future: Myths vs. RealityThe advertising industry has been talking about the cookieless future for years. With privacy regulations tightening and major browsers…Mar 3Mar 3