Clemson’s Social Media Strategy
After watching the Clemson social media strategy presentation on Periscope, I definitely learned many things about how their program runs from the social media side. The first step they had was learning how to be a good leader. To be a good leader and be in that leadership role, you have to reach out to people who are doing the day-to-day tasks. By reaching out to the people who are doing the day-to-day tasks, you understand what they have to do. As a result of learning what they have to do on a daily basis, the leader can then move the obstacles out of their way, and create an environment where individuals are always playing to their strengths.
After setting that foundation of being a good leader, it then allows for the department to use social media to complete the goal of recruiting. When recruiting, you have to ask, “What is it like to be a Clemson Tiger?” By asking this question, it allows the individuals in the department to create content based on that question and then publish it to the social media accounts. The hope is to target recruits, student-athletes, fans, and potential fans. The primary targets are recruits, because they want to bring the best talent to Clemson.
I also learned how important and effective it is to prepare and react. Prepare and React is one of the steps in Clemson’s social media strategy. Prepare is for any regular, non-game day, and on these days a variety of images and GIFs are being created. They would make dozens of options for any possible situation, for example if they won or lost. On the other hand, react is for the day of the game only, and they just fill in the blanks. Filling in the blanks means they just post an image or GIF that goes with the situation that happened. An example of this would be having an image if the team won and if the team lost prepared and ready. Assuming the team won in this example, they would immediately post the image that represented the win. The purpose of Prepare and React is to make sure they aren’t posting images and Gifs minutes later after a situation happened. They want to keep up with what is going on in real-time.
What Clemson did that I thought was very effective, smart, and helpful in social media was getting the 360-degree perspective of the story. To do this, they would share everyone’s story, no matter what department the individual represented, and this would include students as well.